Skyline of buildings with the text 'Lastinger Associate Exchange' in the center and an airplane flying above.

Lastinger Associate Exchange

The Lastinger Associate Exchange is the Lastinger Center’s annual multi-day conference, bringing together 200+ associates for professional development. As lead designer for LAX 2025, I developed a cohesive, accessible visual identity system across logos, signage, screens, and event merchandise to support a seamless event experience.

Branding
Environmental
Merchandise
Motion

Branding & Digital Media

Faded digital illustration of a city skyline with tall buildings and billboards, including one with 'LAX 25'
A page from the LAX Brand Guide 2025 showing two variations of the LAX logo: one in light background with the primary logo featuring red and teal accents and the secondary logo with a script font for 'Lastinger' and red and navy blue text; the other in dark background with the same logos adapted in white, yellow, and blue colors. The page provides guidelines on logo usage and variations.
Logo for the 'Lastinger Associate Exchange' in stylized font, 'Associate Exchange' in red, and the event name repeated in a patterned background in shades of teal, navy, and light gray.
Smartphone displaying event information for Lastinger Associate Exchange on a yellow desk, surrounded by a ray of other travel-related items including wireless earbuds in a white case, a blue suitcase, a leather armrest, a white pen, a white portable charger, a blue notebook with a plane illustration, and keys.
Lastinger Associate Exchange banner with a dark blue background, white and yellow text, and outline illustrations of observatory domes and towers.

I developed environmental signage for an LAX conference, carrying the event identity across the stage backdrop to the wayfinding elements. The deliverables emphasized clarity and scale, creating a consistent experience throughout the venue space.

Environmental Design

Silhouettes of a man and a woman standing in front of large windows with a cityscape background, featuring tall buildings, an airplane, and signs that read 'LAX 2025'.
A man in a pilot costume stands at a podium on a stage, waving and smiling. The stage has a backdrop displaying the Arrivals Lounge Exchange LAX 2025 logo with cityscape graphics, and a large screen showing the same logo. There are tables and chairs in the foreground, and a small table with a decorative item on it to the right.
A woman in a red top and patterned skirt holding a microphone speaking at a conference or event, with a large presentation screen behind her displaying 'LAX 2025' and a cityscape graphic.
A panel of nine people sitting on chairs on stage during a conference, with an audience seated at round tables in front. The stage backdrop displays the LAX 2025 logo and cityscape graphics, and there's a large screen on each side of the stage.
signage with three boards displaying information for baggage claim, gates A-G, and sky lounge, with a silhouette of a person and a table with plates and refreshments.
Sign for bag claim area at an event, featuring the phrase 'BAG CLAIM' and an illustration of suitcases, with the text 'EVENT MATERIALS & MERCH' and 'CHART YOUR COURSE 2025'.
Sign indicating gates A to G for breakout sessions at the Lastinger Associate Exchange in a conference center.

Merchandise

Two white T-shirts with Florida-themed designs, one showing a small map of Florida with text "University of Florida Lastinger Center" and the other featuring large numbers "2025" with an airplane graphic and various small icons, all on a teal background.
People wearing cream-colored T-shirts with blue graphics and numbers, standing in a conference or event room with screens displaying 'LAX' and '2025' in the background.
A large group of people gathered in a conference hall for a group photo. They are wearing matching white shirts and standing on patterned carpet near a display of blue and white balloons.

Printed Matter

Two digital boarding passes for a flight with the airline Lastinger Associate Exchange, featuring the company's logo at the top with a dark blue background. The passes are attached to navy blue lanyards with orange airplane icons and the text 'UF' on them. The left boarding pass displays flight details including departure from Audubon Ballroom, main cabin on floor 1, gate A-G on floor 2, and Sky Lounge on floor 14, along with a QR code for download. The right boarding pass shows traveler information for Phil Pokert, arriving on October 13 and departing on October 16, with destination Tampa, FL, and year 2025, along with a stamp of Lastinger Center and a barcode.
Three women standing together at a conference, smiling at the camera. The woman on the left is making a peace sign. All are wearing conference badges around their necks.
Collection of LAX 2025 airplane-themed materials, including bingo cards, maps, and postcards with airline illustrations and game elements.
A cartoon illustration of an airplane window with a view of a futuristic cityscape, featuring tall buildings, some with domes, alongside a sticker on the plane window that says 'Greetings from LAX 25'.

<  Arioso Music

Airport conveyor belt in the shapes of letters that read out LAX. On these belts are blue, white, and yellow bags.
LAX '25 BINGO game card with a theme of meeting someone from a different background, travel, and personal achievements, including free space and various related clues.
Group of people at a conference or workshop, sitting at tables with notebooks, drinks, and name tags, engaging in activities and smiling

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