The Lastinger Associate Exchange is the Lastinger Center’s annual multi-day conference, bringing together 200+ associates for professional development. As lead designer for LAX 2025, I developed a cohesive, accessible visual identity system across logos, signage, screens, and event merchandise to support a seamless event experience.

Lastinger Associate Exchange — For professional learning and collaboration

Year

2025

Scope

Branding
Environmental
Merchandise
Motion

Branding

Faded digital illustration of a city skyline with tall buildings and billboards, including one with 'LAX 25'
Logo for the 'Lastinger Associate Exchange' in stylized font, 'Associate Exchange' in red, and the event name repeated in a patterned background in shades of teal, navy, and light gray.
Lastinger Associate Exchange banner with a dark blue background, white and yellow text, and outline illustrations of observatory domes and towers.

Environmental Design

I developed environmental signage for an LAX conference, carrying the event identity across the stage backdrop to the wayfinding elements. The deliverables emphasized clarity and scale, creating a consistent experience throughout the venue space.

Silhouettes of a man and a woman standing in front of large windows with a cityscape background, featuring tall buildings, an airplane, and signs that read 'LAX 2025'.
A man in a pilot costume stands at a podium on a stage, waving and smiling. The stage has a backdrop displaying the Arrivals Lounge Exchange LAX 2025 logo with cityscape graphics, and a large screen showing the same logo. There are tables and chairs in the foreground, and a small table with a decorative item on it to the right.
A panel of nine people sitting on chairs on stage during a conference, with an audience seated at round tables in front. The stage backdrop displays the LAX 2025 logo and cityscape graphics, and there's a large screen on each side of the stage.
A woman in a red top and patterned skirt holding a microphone speaking at a conference or event, with a large presentation screen behind her displaying 'LAX 2025' and a cityscape graphic.
signage with three boards displaying information for baggage claim, gates A-G, and sky lounge, with a silhouette of a person and a table with plates and refreshments.
Sign for bag claim area at an event, featuring the phrase 'BAG CLAIM' and an illustration of suitcases, with the text 'EVENT MATERIALS & MERCH' and 'CHART YOUR COURSE 2025'.
Sign indicating gates A to G for breakout sessions at the Lastinger Associate Exchange in a conference center.

Merchandise

Two white T-shirts with Florida-themed designs, one showing a small map of Florida with text "University of Florida Lastinger Center" and the other featuring large numbers "2025" with an airplane graphic and various small icons, all on a teal background.

Printed Matter

Two digital boarding passes for a flight with the airline Lastinger Associate Exchange, featuring the company's logo at the top with a dark blue background. The passes are attached to navy blue lanyards with orange airplane icons and the text 'UF' on them. The left boarding pass displays flight details including departure from Audubon Ballroom, main cabin on floor 1, gate A-G on floor 2, and Sky Lounge on floor 14, along with a QR code for download. The right boarding pass shows traveler information for Phil Pokert, arriving on October 13 and departing on October 16, with destination Tampa, FL, and year 2025, along with a stamp of Lastinger Center and a barcode.
Group of people at a conference or workshop, sitting at tables with notebooks, drinks, and name tags, engaging in activities and smiling

Role: lead designer
Some materials made in collaboration with Duncan Way

<  Arioso Music

Lastinger Center  >